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Senior Marketing Operations Specialist

Location: Santa Clara, CA
APPLY HERE: http://app.jobvite.com/m?3QBU7kwh

MapR Technologies, a provider of the industry’s leading data platform for AI and Analytics, enables enterprises to inject analytics into their business processes to increase revenue, reduce costs, and mitigate risks. MapR addresses the data complexities of high-scale and mission-critical distributed processing from the cloud to the edge, IoT analytics, and container persistence. Global 2000 enterprises trust the MapR Data Platform to help them solve their most complex AI and analytics challenges. Amazon, Cisco, Google, Microsoft, SAP and other leading businesses are all part of the MapR ecosystem. For more information, visit www.mapr.com.

MapR is looking for a Sr. Marketing Operations Specialist to assist in implementing and tracking all global integrated marketing automation programs as well as help optimize the platform's efficiency, usability, and customized processes. In this role, you will act as the Marketo Subject Matter Expert and manage the marketing automation stack from both the technical and functional standpoints. You are responsible for setting up programs within the platform, including lead scoring models, contacts, segmenting lists, etc. and have a good understanding of enterprise marketing technologies, and like working with analytics to get feedback and optimize programs.
You will play an essential role in the global digital marketing team, and this is an ideal opportunity to take ownership of marketing operations and to advance your career with a dynamic and rapidly-growing organization.
 
The Ideal Candidate:
A process-oriented and data-centric individual, driven by the satisfaction of solving complex operational challenges in marketing. You are an extremely detail-oriented self-starter who has the ability to hit tight deadlines with flawless execution. You love learning – you strive to stay on top of trends in marketing technologies, processes, and best practices. You excel at problem-solving and thrive in a fast-paced environment.
 
Primary Responsibilities:
 
  • Serve as the Subject Matter Expert for Marketo within our organization and provide hands-on execution and support for additional end users
  • Assist with the implementation, configuration, and management of all marketing technologies/tools
  • Build and execute marketing programs within Marketo: email, nurture, webinars, content marketing, and more
  • Monitor and report on campaign deployment, progress, and performance
  • Manage and maintain a clean and synchronized lead database
  • Work closely with sales operations to ensure all lead flow requirements are met
  • Conduct final QA on emails for client and device compatibility: ensuring all links, images, subject lines, and list segments are accurate and working properly
  • Build and optimize email and other web asset templates when needed
  • Ensure that all stakeholders are kept fully informed of project status, issues, and progress
  • Troubleshoot systems and deliverability issues as needed
 
Required Skills and Experience:
  • Minimum 2 years of marketing operations experience
  • Advanced to Expert user level with Marketo
  • Experience with using Salesforce.com
  • General understanding of integrated marketing concepts and best practices
  • Experienced with generating standard and custom marketing metrics reports
  • Experience in developing marketing content: copy and creative.
  • Experience with building email and landing page templates
  • General understanding of HTML and ability to troubleshoot coding issues.
  • Proficient in Excel and other MS Office programs.
  • Familiar with email best practices and CAN-SPAM/GDPR compliance requirements
  • Excellent verbal and writing skills
  • BA or BS preferred
 
Desired Skills and Qualifications:
  • Marketo Certified (Strongly Preferred)
  • Salesforce.com Certified
  • Data-driven & analytically heavy
  • Campaign execution experience
  • Project management experience
  • Experience in the enterprise software/technology industry is a plus
MapR Technologies is an equal opportunity employer.

APPLY HERE: http://app.jobvite.com/m?3QBU7kwh
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Kiki Beach Kurvin
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